As we move into 2025, and further into the digital era, typography continues to evolve. New technologies and design platforms are reshaping how we think about and use type, allowing it to become more dynamic, interactive, and versatile than ever before. From responsive fonts that adapt to various screen sizes, to custom-made typefaces that enhance brand storytelling, the possibilities are endless. In 2025, typography will not just be about legibility, but about creating immersive, engaging experiences.
As brands continue to work to stand out and resonate in an ever-evolving digital space, getting to grips with these trends is crucial for staying ahead. So, we’re exploring some key typography trends that may lead the way in 2025.
1. Variable Fonts Take Centre Stage
Variable fonts are already gaining traction, and in 2025, they’ll be a staple in digital design. Unlike traditional fonts that come in fixed weights, widths, and styles, variable fonts allow designers to create a single font file with multiple variations—everything from light to bold, condensed to extended. This not only makes websites and apps faster by reducing file sizes but also gives designers more creative freedom to adjust typography based on context, mood, or user interaction. The ability to smoothly transition between different font weights and styles in real-time opens up exciting possibilities for creating fluid, dynamic user experiences.
2. Experimental Custom Typography for Brand Identity
In an age where brands are increasingly looking for ways to differentiate themselves, custom typography is becoming more essential. Generic typefaces no longer cut it—brands want fonts that reflect their unique identity and values, and get bonus points if they have fun getting there, like with this sriracha-made font that got people talking in 2024. In 2025, we’ll see a rise in custom-made, bespoke typefaces designed specifically for companies looking to make a memorable impact.
4. Inclusive and Accessible Typography
Inclusivity and accessibility are finally becoming more demanded of global brands, meaning inclusive and accessible type will remain top priority in 2025. This ensures that digital content is accessible to as many people as possible, including those with visual impairments, dyslexia, and other cognitive challenges. In 2025, designers will increasingly focus on fonts that are not only legible but optimized for accessibility, including high contrast, clear letterforms, and adjustable text sizes, as well as typefaces with built-in features to enhance readability on mobile devices and various screen types.
5. The Rise of Retro and Nostalgic Fonts
Retro typography trends aren’t just about mimicking the past; they’re about adding a modern twist to vintage fonts to make them feel fresh and relevant in today’s digital landscape. Expect to see these fonts paired with modern design techniques like gradients, 3D effects, and even glitch effects, blending feel-good nostalgia with innovation.