Job Title: Associate Strategy Director
Job Type: Permanent
Location: New York City, US
Work Location: Onsite, Hybrid/Remote
Associate Strategy Director
Tomorrow is working with a leading international design studio who are seeking an Associate Strategy Director to join its growing team. Known for its deep strategic thinking, iconic visual style, and commitment to purposeful creativity, the studio works across brand, digital, and experiential design to help forward-thinking clients shape culture and drive meaningful change.
This role is ideal for a strategic thinker with a strong creative sensibility-someone who can translate cultural insight and business challenges into compelling brand strategies. The successful candidate will be a confident communicator, a collaborative partner to creative teams, and a trusted advisor to clients.
Role Overview
The Associate Strategy Director will lead the development of brand strategies that balance cultural relevance, creative excellence, and commercial impact. Working closely with creative leadership, account teams, and business development, this role will help shape brand narratives, define strategic frameworks, and guide the creative process from insight to execution.
Key Responsibilities
- Lead strategic development on key client accounts, translating business challenges into creative opportunities.
- Develop brand strategies grounded in cultural insight, market understanding, and consumer behaviour.
- Collaborate with creative teams to ensure strategic thinking informs all visual and verbal expressions.
- Partner with account management to maintain strategic continuity and ensure appropriate resource allocation.
- Facilitate workshops, co-creation sessions, and strategic presentations with clients and internal teams.
- Mentor and support the growth of in-house and freelance strategists.
- Contribute to new business efforts, including pitch development and strategic offering design.
- Stay attuned to cultural shifts and emerging trends to inform strategic thinking and creative direction.
- Drive business growth through strategic leadership and client relationship development.
Skills & Experience
- 5-7 years of experience in brand strategy, ideally within a design-led studio, consultancy, or agency.
- Proven ability to lead strategic projects across sectors including luxury, culture, and commerce.
- Strong background in brand development, positioning, and architecture.
- Experience in naming, verbal identity, and copywriting.
- Skilled in both qualitative and quantitative research, with the ability to distil insights into actionable strategy.
- Confident presenter with excellent written and verbal communication skills.
- Experience managing multiple client relationships and strategic workstreams.
- Strong leadership and mentoring capabilities.
- Commercial acumen, with experience shaping scopes, managing budgets, and contributing to profitability.
- Familiarity with the full pitch lifecycle and collaboration with business development teams.
We are passionate about promoting diversity, inclusion, and equality, and are committed to working with clients who share our outlook. We offer equal opportunities to all candidates regardless of background, identity, sexuality, and disability. We strive to create inclusive cultures where diversity is seen as real value for the company. Our mission is for everyone to feel empowered to be their true authentic selves at work.
